About Tryg | Our business | Private

The Private business area provides general insurances for private customers in Denmark and Norway.

Our private business offer a range of insurances including car, contents, house, accident, travel, motorcycles dog and health. The products are sold under the brand Tryg.

Private operates through various sales and distribution channels:

  • Call centres
  • Affinity groups (group agreements for example trade unions)
  • Car dealers
  • Real estate agents
  • Franchise offices
  • Nordea's branches

Enter Forsikring
Enter Forsikring is a wholly owned branch of Tryg. Enter sells car insurance and other insurance products using both the Enter brand and specific car maker brands. The primary distributors are car dealers and car importers. Enter has some 110 employees.