About Tryg | Strategy |

Next level pricing 250x70

A fair price for our customers is an important parameter of competition for Tryg. Customers with low risk are not willing to pay for customers with high risk. We need to match the right price to the customer in relation to their risk profile. Price differentiation has been an important initiative in Tryg launching numerous new price differentiated products and the time to market has been reduced significantly.

We will increase pace and our goal is to deliver world class prices based on the situation of the customer on all of our products. Our target is that 75% of our products by 2017 are on par with our peers and that 25% of our products are more advanced.

Customer journey and Success culture 200x34 
Leading in efficiency 300x50 It stability og digitalisation 200x34