Communication policy
In essence, Tryg’s communication policy reflects the Group’s values and supports our vision:
We want to be perceived as the leading
peace-of-mind provider in the Nordic Region
Tryg’s external communications aim to support the overall goals of our business and to support our handshake “Compassionate, innovative and dynamic”.
High degree of openness
We want to handle our communications with the press in a professional, reliable and fast manner, showing a high degree of openness and providing correct information. Our outgoing media relations should be based on our wish to provide peace of mind – including when we release news.
Tryg takes part in the public debate in areas that naturally tie in with our position as a peace of mind provider in the Nordic region and which have a connection with our professional everyday life – such as issues related to climate, the environment, health, innovation and security.
In our external communications we aim to help Tryg achieve its business objectives by
- making the company visible in the Nordic media
- helping Tryg optimise its framework conditions in the areas in which we operate.
We intend to
- set the agenda in the Nordic media
- be the natural forum in which to seek knowledge and information about insurance and related topics
- be among the leaders in the Nordic region in terms of communications.
