Preventing claims and minimising environmental footprint

As an insurance provider, our primary purpose is to be an active peace-of-mind creator towards our customers. We do so by helping customers preventing claims from occurring in the first place, and if they do, we aim to minimise the environmental footprint from the claims handling process.

Claims prevention elements in products and services

Needless to say, all claims pose inconvenience and stress for our customers, whether they pertain to their car, home, personal health, or pets. At Tryg, our primary objective is to shield our customers from experiencing claims in the first place. We aim to achieve this by offering services or products that support their state of health or that can minimise the risk of physical damage.

At Tryg we strive to provide access to a prevention product or service related to the insurance type for our insurance products. The purpose is to prevent claims from arising in the first place or minimise any damage or loss that might occur. While we strive to offer prevention services and products for a significant portion of our insurance products, we are also working diligently to reach a stage where our product portfolio actively minimises its environmental footprint. Tryg is committed to making meaningful progress in this direction. In doing so, we not only provide comfort to our customers but also contribute positively to both the environment and society.

An example of a prevention product that is being offered as part of certain house insurances, is a in intelligent water switch. Over the last decade, a distressing number of Danes have had to endure water damage caused by pipe ruptures. To address the problem, Tryg has introduced smart home technology in the form of an intelligent water switch capable of autonomously detecting and preventing water damage. Initially, this water switch is undergoing testing in properties with a high probability of experiencing leaks.

We are committed to not only providing insurance coverage but also actively promoting sustainability by focusing on prevention measures. By preventing incidents and claims from occurring, we can reduce the overall resource consumption associated with claims handling and recovery efforts. Tryg has implemented different prevention initiatives, such as:

Preventive initiatives
  • Home alarm
    With the home alarm, a sensor is installed in the home, which notifies the customer through an app if a burglary is occurring at the home. This is expected to reduce the number of burglaries, which reduces the number of claims related to e.g., broken doors and windows as well as the amount of stolen goods that should otherwise be replaced with new items. Thus, by preventing burglaries from happening, we can avoid the resource use for replacing stolen goods or broken assets. 
  • Rat blocker 
    The rat blocker prevents rats from entering the main sewers and sewage pipes, thus preventing them from gaining access to homes and causing damage to pipes and foundations. This, in turn, prevents the need for resources to restore what is broken. 
  • Advice on protecting homes from climate-related risks 
    On our Danish and Norwegian customer websites, we offer advice to customers who are exposed to climate-related risks on how to minimise the effects of storms, cloudbursts, and flooding, thereby reducing both the number and severity of claims. 
  • Tryg safety app 
    Tryg Drive in Denmark, Sidekick in Norway, and Smart car in Sweden help minimise unnecessary unease as well as reward and promote responsible driving, which also results in a lower carbon footprint. 
  • Medical hotline
    Tryg's medical hotline provides instant access to doctors online, which makes it easy for our customers to receive medical advice, wherever they are. On the environmental side, this can reduce the emissions related to transportation to a doctor. On the social side it provides guidance and comfort in a vulnerable situation. 
  • Health app (Tryg Sund)
    Tryg Sund consolidates the health of our commercial customers in a single app. It creates a clear overview of the customer's health insurance, enables the customer to report a claim and make appointments the therapists directly through the app. Additionally, it provides inspiration for a healthier lifestyle. 

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Circular mindset around claims handling

At Tryg, we handle approximately 1.7 million claims for our customers each year. Thus, one of the greatest responsibilities and opportunities for Tryg is to break with a linear 'throw-away culture' and leverage a circular economy mindset in the handling of our customers' claims. We are continually expanding our pipeline of initiatives, enabling us to offer more sustainable solutions for claims, while maintaining our focus on existing initiatives within motor, health, pet, and building insurance. Already identified initiatives include using used spare parts for cars, repairing windshields and plastic car bumpers instead of replacing them, and offering online support for road assistance and medical or veterinary consultations, as well as remote monitoring of building claims. Together all these initiatives reduced CO2e emissions by 21,208 tonnes in 2023, up from 5,759 tonnes in 2022.

As part of our strategy, we want to accelerate our efforts to give our customers access to a more circular approach to claims handling. As the largest insurance company in the Nordics, we activate our claims experts and take a systematic, company-wide approach in our quest for more responsible claims handling. Recognising that partnerships often lead to better and more innovative solutions, we collaborate with our suppliers, partners, and customers.

Read more about our collaboration with suppliers and partners

Read more about our sustainable spend classification methodology

  • 80% increase in sustainable claims spend by 2024 
  • 20,000-25,000 tonnes CO2 reduction from more sustainable claims handling by 2024

Ambitions to be an enabler for a more sustainable future

For Tryg, our ambition is that our products and services can support our customers in their respective journeys towards a more sustainable future. As an example, we offer our commercial clients access to the platform Valified. Valified is a platform that, based on usage data, can provide our business partners with insights into their performance across selected ESG areas. Such insights are becoming crucial for small and medium-sized enterprises because their customers demand ESG transparency. ESG reporting can be a resource-intensive and complex task for smaller enterprises. With Valified, Tryg can support its customers in their ambitions and help them better understand and manage their environmental footprint.

We are continuously exploring how to further design products and services that enable and supports a more sustainable path for society. 

Tryg will adapt insurances to the future

Across the Nordic region and Europe, more extreme weather events are occurring, which experts predict will become more frequent and even more severe over time. Preventing or mitigating future climate-related disasters will require action in all parts of society at all levels. As the largest insurance company in Scandinavia, Tryg wants to support society in adapting to climate change and give customers peace of mind.

Therefore, Tryg in Denmark, Norway and Sweden is now ready with the first insurance products that are adapted to the EU taxonomy and contribute to the EU's climate adaptation goals. This means that Tryg has thoroughly scrutinised the insurance policies to ensure that customers are covered against relevant climate-related risks, such as storms, wildfires and cloudbursts, and that the policies contain an incentive to prevent climate-related damage.

Learn more about our insurance products that contribute to the EU's climate adaptation goals.

Tryg works with authorities in Denmark, Norway and Sweden to prevent damage to buildings and is prepared to share data on areas most exposed to weather-related risks - upon request from authorities and for analytical research. In addition, Tryg wants to inform customers about how to protect their homes and buildings against more extreme weather, e.g., via SMS, Tryg's website or other relevant communication channels.