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Future-fit products 

Preventing or minimising future severe climate-related damage requires action at all levels and in all parts of society. This is a major task for both society and our customers as climate and weather events become more frequent and extensive due to global warming.

Future-fit products EU taksonomi

As one of the largest insurance companies in Scandinavia, Tryg wants to support our customers in adapting to climate change and give them peace of mind. At Tryg, we can contribute to understanding and pricing the impact of climate change - even far into the future.

Specifically, we already have a number of initiatives in place, including:

  • Helping our customers understand how to protect their homes and belongings from severe weather.
  • Using large amounts of weather data, trying to predict where the next weather damage might occur.
  • When a cloudburst or storm is imminent, we send text messages to our customers with advice on what they should do to protect their homes and possessions. In 2024, we sent out 900,000 text messages - many customers report back that they act on our advice.
  • Offer a lower price or reduce the deductible on e.g. home insurance when a customer invests in prevention, for example by installing a backflow prevention valve or a pump in their basement
  • Form strong and visionary partnerships so that together we can advise our customers on climate protection and help them prevent future damage.
  • And if a claim does occur, we support our millions of customers in Scandinavia so they can move on as well and peacefully as possible.

We have set a goal that by 2027 we will adapt 30 product categories, corresponding to 60 per cent of all relevant product categories, to the criteria of the EU Taxonomy.

In this way, we help our customers adapt to climate change while future-proofing our business. 

 

Read more about how Tryg works with climate adapted products here.

 

Read more about another strategic focus area, Climate action, here. 

Social engagement

Livbøye

Safety by the water

The lifebuoy has, since 1952, provided safety along the coastline and near lakes, rivers and harbours in Norway. Tryg has placed more than 47,000 lifebuoys all over Norway, which together has helped save more than 1,000 people from drowning. Nightravens

Nightravens in Norway

The Norwegian initiative the Nightravens provides safety in the Norwegian night life. The initiative is about being there for young adults when they wander the streets at night, providing them with safety and guidance. Børn

Partnerships

At Tryg, we believe that good education is important. As a responsible company, we want to contribute to ensuring equal education for all. We participate in several partnerships, which contribute to the education of children and young adults.